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Internal and external communications are highly important for Eurohypo. Communication measures are aimed at positioning the Bank sustainably in its markets and thereby increase customer loyalty, as well as strengthening the degree to which employees identify with the Bank.
Eurohypo pursues an integrated communication approach in which the various types of communication are coordinated with one another. The Corporate Communications division operates globally and acts worldwide where communication issues are concerned.
Communications at Eurohypo revolve principally around the concepts of transparency and trust, with an obligation to produce up-to-date and trustworthy information.
PR forms an important component of communications at Eurohypo. In addition to the annual press conference in March and the mid-year press conference in August, Public Relations work includes numerous interviews and discussions with journalists.
Media advertising
Since 2004 we have been able to systematically expand the reputation and profile of the Eurohyo brand. Eurohypo is today one of the strongest brands in the commercial real estate and public finance sector.
Classical advertising is aimed mainly at the specialist media and the supraregional business press. Communication via the Internet is one of our central marketing components particularly on international markets.
Below the Line
As part of its communication work, Eurohypo uses all significant modern communications media such Internet, Intranet and Web TV, but also dialogue instruments such as newsletters and customer magazines. We attach particular importance to personal communication at customer events, special events, specialist conferences and trade fairs.
From 2004 to 2007 we supported the German national handball team as "Premier sponsors" and in this way were able to significantly reinforce the brand.
Eurohypo has become established as a Corporate Citizen. It has initiated various projects dealing with subjects such as town planning and climate protection. These also include social projects.
Communication with employees
Eurohypo uses a variety of means (staff events, in-house magazine, Intranet, newsletters, web TV) to inform and motivate its employees. Internal communications are a priority at Eurohypo.
