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Internal and external communications are highly important for Eurohypo
Our communication measures are aimed at positioning the bank sustainably in the marketplace in the Commercial Real Estate and Public Financing sector and thereby increasing customer loyalty. At the same time, we want to strengthen the degree to which employees identify with the bank.
Eurohypo pursues an integrated communication approach in which various types of communication are coordinated with one another. We also orientate ourselves to the communication measures of the Commerzbank Group. The Corporate Communications division of Eurohypo operates globally acting worldwide where communication issues are concerned and revolve their communications around the concepts of “transparency” and “trust”, with an obligation to produce up-to-date and trustworthy information. This applies equally to external and internal communication.
PR forms an important component of communications at Eurohypo. In the framework of our annual press conference, we provide information on current developments and our plans, we hold background discussions with journalists and conduct question and answer sessions on special issues in interviews/press conference and workshops.
Marketing
Since 2004 we have been able to systematically expand the reputation and profile of the Eurohyo brand. Eurohypo is today one of the strongest brands in the commercial real estate and public finance sector.
Classical advertising is aimed mainly at the specialist media and the supraregional business press. Communication via the Internet is one of our central marketing components particularly on international markets.
As part of its communication work, Eurohypo uses all significant modern communications media such as Internet and dialogue instruments such as newsletters and customer magazines. We attach particular important to personal communication at customer events, special events, specialist conferences and trade fairs.
Eurohypo has also established itself as a Corporate Citizen. It has initiated various projects dealing with subjects such as town planning and improving climate protection. These also include the support of social/charitable or cultural projects.
Employee communication
Internal communication is afforded high priority at Eurohypo. The management board enter into discussion with employees of the bank through employee meetings and Web-TV. Eurohypo uses a variety of other means e.g. newsletters on the intranet to inform their employees, in the context of the employee letters, the management board gives their views on specific current topics of particular interest and informs its employees in its own staff magazine “Entre nous” extensively about developments in the bank, the group and business segment.
